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Oklahoma Department of Commerce

Main Street Revitalization

For more than 30 years, Oklahoma’s Main Street program has been pumping new life back into the heart of communities across the state. Combining historic preservation and downtown revitalization efforts with powerful economic stimulation, Main Street restores the core assets of our communities and enhances the quality of life for our citizens.

“The Main Street program has completely transformed our downtown business district. We went from having 65% building occupancy to over 90% occupancy, and investment has been pouring in from both inside and outside of the community. We now have a very busy, active Main Street — even after hours — with a newly refurbished theater, restaurants and boutiques. The Main Street program has greatly enhanced Collinsville’s quality of life, and it is an integral part of our community.”

– Stan Sallee, Economic Development Director, City of Collinsville


The Oklahoma Main Street Center is a Main Street America™ Coordinating Program and since 1986, more than 70 participating Oklahoma Main Street communities have generated nearly $1.7 billion in total public and private reinvestment, created 18,611 new jobs and helped in the development of 5,426 new or expanded small businesses.

As a Main Street America™ Coordinating Program, the Oklahoma Main Street Center helps to lead a powerful, grassroots network consisting of more than 40 Coordinating Programs and more than 1,200 neighborhoods and communities across the country committed to creating high-quality places and to building stronger communities through preservation-based economic development.

Services and Resources for Your Community

Information Resources

Oklahoma Main Street provides training, resources and technical assistance for preservation-based commercial district revitalization.

Based on the National Main Street Center’s guiding principles and nationally recognized Four-Point Approach, the program offers a practical strategy custom tailored for each local community.

Main Street Program Directors
Main Street Map
Main Street Calendar
What is Main Street?
The Eight Principles Main Street
The History of Main Street
The Main Street Approach
Main Street Community Qualifications
Main Street Services
Main Street Community Demographics

Información en Español

Main Street se focaliza en la reactivación comercial del centro de la ciudad basado en la preservación histórica. Esa es la presentación profesional breve, pero Main Street es mucho más. Estamos interesados en la preservación de nuestros edificios comerciales históricos, y ayudamos a los dueños de comercios locales en esos edificios para que tengan éxito y brinden trabajos e ingresos para los habitantes de Oklahoma y a lo largo de nuestro gran estado.

Main Street Program Directors
Main Street Mapa
Main Street Calendario
Que es Main Street?
Los Ocho Principios de Main Street
Historia de Oklahoma Main Street
El Main Street Approach
Main Street Calificaciones de la Comunidad
Servicios Brindados por Oklahoma Main Street

Tools and Resource Documents

2017 Program Impact Report

Main Street Annual Program Report. 79 Million total investment. 641 New Jobs. 69,288 Volunteer Hours

In program year 2017, Main Street communities reported nearly $109 million in total investment, 529 new jobs, and 69,116 volunteer hours.

New Pioneer is a monthly, statewide community newsletter put out by the Oklahoma Department of Commerce. New Pioneer keeps readers informed about economic development news and important commerce-related events in Oklahoma.

Subscribe to receive updates and guidance on the latest tools and resources available to business leaders and community partners in Oklahoma.



Four-point Approach

The Main Street program encourages economic development in Oklahoma communities through historic preservation in ways appropriate to today’s marketplace. By refocusing efforts to bring vibrancy back to a commercial district, your community can find the self-reliance and empowerment it needs to rebuild a commercial district and increase the quality of life for residents.

The Main Street Four-Point Approach™ is tailored to meet the needs and opportunities of each community. It encompasses work in four distinct areas – Design, Economic Vitality, Promotion, and Organization – that are combined to address all of the commercial district’s needs.


The first step is getting everyone to work toward the same goal. To have a successful Main Street revitalization program, your community needs to bring together the human and financial resources to reach your goals. A governing board and standing committees make up the fundamental organizational structure, while a paid program director coordinates and supports community volunteers. By using this structure, your community can build the consensus and cooperation needed to bring vibrancy to a commercial district.


Marketing is a vital component of a successful Main Street program, framing a positive image and encouraging consumers and investors to live, work, shop, play, and invest in the district. Through local volunteers, you can market your district’s unique characteristics to residents, investors, business owners and visitors. Efforts such as advertising, retail promotional activity, special events, and marketing campaigns will improve consumer and investor confidence and encourage commercial activity and investment in the district.


The appearance of your Main Street district sets a vital first impression for your community. Capitalizing on its best assets – such as historic buildings and pedestrian-oriented streets – is just part of the story. By adding in an inviting atmosphere through attractive window displays, parking areas, building improvements, signs, sidewalks, landscaping and more, your community will a portray positive visual message about what your district has to offer.

Economic Vitality

The Main Street program helps make existing business owners more competitive while recruiting new businesses and economic uses to create a commercial district that responds to today’s consumer needs. By diversifying your district’s economic base and converting unused or underused commercial space into economically productive space, your community can strengthen its economic assets and boost the profitability of the district.

Contact the

Main Street Program

for more information.


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