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Oklahoma Department of Commerce

Oklahoma Business Incubators Advancing Startups’ Success – Purse Power, Inc.

This story is part of a series on incubator success stories over the past year.

Launch Pad FT, Edmond, Okla.

Purse Power is a resident client of Launch Pad FT which is a business incubator at the Francis Tuttle Career Technology Center in Edmond. Purse Power’s mission is to help women use their massive purchasing power to create greater economic equality and safety for females of all ages. Their directory of women-owned and women-led businesses is rapidly becoming one of the largest of its kind in the world. By helping consumers find and buy from companies that actively support women and by working to create one of the largest funding streams in the country to reduce domestic violence, Purse Power is poised to shatter glass ceilings and change lives.

Since their admission into Launch Pad FT, Purse Power continues to define the market on how purchasing power can be used to drive positive change. During the summer of 2018, Purse Power participated in the Carnegie Mellon University MSIT eBusiness Technology Program. During this program, a team of some of the top e-commerce students in the country worked to help Purse Power identify ways to implement their mission as well as develop the initial prototype of their technology platform. The program was a tremendous success and led to the creation of a Purse Power Google Chrome Extension. This extension easily identifies companies that are women-owned or women-led while a consumer is shopping, from a desktop online. Users simply download the Google Chrome Extension and look for the Purse Power logo beside the companies and products that are led by women CEOs, or are 50 percent owned by women, or have at least 20 percent women on their board.

The creation of the extension provided the opportunity for Purse Power to partner with the National Coalition Against Domestic Violence (NCADV). For every download of the extension completed, Purse Power will send a donation to the NCADV to help provide education, services, and support to those affected by domestic violence.

Purse Power continues to utilize the resources and connections of Launch Pad FT to grow their business. For 2019, Purse Power will continue to refine their technology platform, increase the download and usage rates of their extension and gather data about consumers’ ability to drive positive change by using their purchasing power. Their tagline says it all: Purse Power – We have it. Let’s use it! Visit


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